$100k for WOW research?

Ordinarily, I would have skipped this, but OMG Some lady down the street from Blizzard South got a $100k research grant??!

It gets better: The National Science Foundation is funding research to see why US players use more mods/plug ins than asian players.

If someone gave me $50, I’d tell them that gold farmers in the east use fewer plugins becuase that would take time away from work.

On the other hand, Bonnie Nardi is a faculty member in the Department of Informatics in the Donald Bren School of Information and Computer Sciences at the University of California, Irvine. She’s published two papers on WOW already.
Learning Conversations in World of Warcraft (2007)

Strangers and Friends: Collaborative Play in World of Warcraft (2006)

and she blogs (see her post about Shat).

Nonetheless. I say, “$100k if a professor’s salary at some schools.” Did she just pay the rent for her department? If I had $100k, I’d pay my debts off and take my family to Disneyland (with a possible stop off at Blizzard headquarters in Irvine, CA.

Kurn out

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